Why not check out Fictionary’s StoryTeller free 14-day trial and tell powerful stories? It makes me nervous to have people I know and admire read an unfinished version of my book, but the payoff is so worth it. When I first joined the Crime Writers of Canada(CWC), I sent every CWC author a LinkedIn message asking them to connect with me. Fictionary helps writers tell better stories with breakthrough online software that simplifies story editing. Endorsements appear on the book’s back cover jacket or on the first couple pages of the book, and they are a great tool to attract buyers at book stores. by Debbie Young […], […] Debbie Young Endorsement quotes on book covers: do you use them? The full endorsement printed inside the book is: In this impressive debut, Kristina Stanley weaves a vivid, chilling tale of jealousy, secrets, and betrayal in a close-knit mountain ski village. Book reviews and endorsements are selling points for many target readers and they help lend the book credibility. Readers do not want to invest the time, or money, on books that have little to no feedback. The next two endorsements are on the top and bottom of the back cover. Think Michael Phelps on the corn flakes box to Ellen Degeneres in Cover Girl makeup commercials. Book Cover Quotes and Author Endorsements from Dudette Reads […] Weekly Paper (16) | Paper Breathers says: February 1, 2014 at 19:13 […] Dudette Reads challenged the use of book cover quotes and author endorsements and provided some examples to support her […] About. Ideally, testimonials should come from authors in your field, and the more well-known the author is, the better for building credibility with potential readers. A book endorsement is advance praise for your book from someone who influences your book’s target audience. 5. But it’s not always easy to decide which conventions to echo and which to reject. I started a blog. I included my writing credentials and the reason I was asking a specific author. Discover how easy it is to get powerful pre-publication blurbs, endorsements, and testimonials that will sell your book for you. 3. Like its likeable young heroine, Kalin Thompson, DESCENT is both tender and tough. Amy Shojai, American author of fiction and non-fiction, pointed out two valid reasons for using them: I don’t know if endorsements have impacted readers so much, but they’ve been very important to my further marketing efforts (getting BookBub ads, for instance). Your author bio. Policies, endorsements and covers: the book of insurance eBook: Fari Ali Ma: Amazon.com.au: Kindle Store What you get back from the writer is just longer. A good book endorsement can make the difference between a few book sales and a multitude of book sales. on Goodreads). If you don’t have a print version of your book and it’s only sold online, everything in this article about back book blurbs can be applied to your book description in online listings. Book reviews and endorsements are selling points for many target readers and they help lend the book credibility. I have a confession to make: when a novel of mine is close to being published, I get nervous. When your book hits the shelves, endorsements on the front and back covers add legitimacy and marketing cache. Should Indie Authors Put Endorsement Quotes or “Puffs” on Self-Published Books? When you publish a book, it is necessary to consider how to get reviews. It gives the reader some social proof from another authority in the genre which can be great for unknown authors. However, have you also thought about getting endorsements for your book? Skeptics term these glowing phrases “puff quotes” to pour scorn on their sincerity, when so many of them come from “celebrities” – people famous for being famous, rather than for their literary judgment. Send your endorsement to the author for preview. You want to find authors who write in your genre that readers will recognize. I wrote a letter to each author as I would a query letter. Additional text elements should be in 10-12 point type, and multiple lines of copy should be spaced between 1.3 and 2 (double-spaced). – Abraham Lincoln. Put book endorsements on your book cover and back jacket copy. I’m grateful to both Mari and Carol for endorsing two of my books, as the captions here explain, but should indie authors really endorse each others’ books, or are we asking for trouble? Have you ever picked up a book at a bookstore because you liked the cover, even though you didn’t know anything about it, and then saw that a writer you love said it was the best book of the year? She’s the author of the Stone Mountain Mystery Series, Look The Other Way, andThe Author’s Guide to Selling Books To Non-Bookstores. Each of these gave me a way to meet other authors. In doing so, authors increase their chances of creating full, marketable copy for their back covers. A copy of the book cover, or a review copy of your book. Use the following script below as a template to follow: You never know when you might meet someone who is one email away from … The endorsement is to shine a spotlight on the author, not draw excessive attention to your own work. Endorsements provide a seal of approval, or testimonial about your book that convince potential buyers that the book is a worthwhile purchase, and an interesting read. Prewritten sample endorsements for their review. A cynic might wonder how they find the time to read so much. If the subtitle is long enough, format it to look like an explanation of the material. A book endorsement is advance praise for your book from someone who influences your book’s target audience. When potential readers pick up my novel, they don’t even have to open the cover to see the promotional material. A book with a testimonial on the cover comes with an important influencer’s seal of approval. As authors of self-published books, we seek to combine the best ideas from trade publishing with the innovation that comes of being truly independent. I’d prefer to read a full review (e.g. It serves as an advertisement for your book, immediately generating interest and providing your book with added credibility. Endorsements are hard to get for your own books on first publication. However, getting endorsements is by far more beneficial. They are just like celebrity endorsements of products in television commercials. Are you writing a thriller? I suspect cover quotes have never been for readers, but for the sales people who buy for book store chains. Having an endorsement from your mom is nice, but it won’t help sell your book. Inside Pages: I also like to include some endorsement pages on the inside of the book where you can list all of them. We all know a thank you goes a long way. “Behind the Fan cover is a hit! Open your endorsement with a compelling incentive that will resonate with a prospective reader's needs. Get all of this for an incredibly low price . ARCs are sent before the final editing and proofreading is complete. It’s added promotional material every time someone picks up your novel. A “book blurb” is a quote from someone that says something positive about you or your book. I would listen to the quote if the celebrity/well known person/specialist in the field was someone I knew and respected, but not if it is just someone we’ve all heard of. A kind request asking for an endorsement, telling the celebrity how their endorsement will benefit you and your book. Endorsements are critically important, and it all starts with the ARC. After all, everybody wants to read and talk about the book that everyone is reading and talking about! Endorsements—or Not. There are several ways to signal that your book is serious and professional. For anything more than three endorsements, jump up and down and do the happy dance. Sample Email Script to Request a Book Endorsement: When seeking endorsements for your book, the usual protocol is to send a polite e-mail request. OVER TO YOU What’s your take on cover endorsements? This will give you a chance to network, and will also ensure you have the chance to use endorsements on your book cover and in any pre-release promotional efforts. This shows them respect andit means they won’t be distracted from the story because they’re reading in a format they don’t like. And what if he/she doesn’t like the book? For anything more than three endorsements, jump up and down and do the happy dance. Readers do not want to invest the time, or money, on books that have little to no feedback. 3. If you’re like most of us, an endorsement – known in publishing as a “blurb” – is often the tipping point. There's something for everyone, from fiction to non-fiction! They are great to showcase on the book’s website, in printed flyers advertising the book, and in email announcements of the book for the official launch or release. Follow these nine steps and you’ll come through the process with an awesome blurb and a big smile. If you have just one or two, the endorsements can appear along with the description. Here’s everything you need to know about asking authors to endorse your book and how to spin your ARCs into book marketing gold! #1 – Find the right influencers for your book endorsement The most powerful endorsements are … Earlier this month, the prestigious Historical Novel Society awarded its first ever award for self-published…. The easiest and best method is a two-step process. Plus someone else saying a book is great in a quote means nothing – many books with those quotes, I’ve hated. The spouse will receive new documents reflecting the appropriate owner. The full endorsement is written on the inside of the book after the copyright page. Without actually reading the cover, a buyer should be able to see which group of words belongs to the title, which group is part of the author information, and which one is descriptive text or endorsements. With so many books to choose from, most book buyers depend on name recognition when making purchase decisions. Endorsements, also known as blurbs, are the 1-3 sentence quotes you see on the book cover. Dr Carol Cooper’s quote as a doctor added credibility to my memoir about my family’s experience of a medical condition. Summary. Roz Morris, British editor and author, advised: Don’t use a quote from an editorial report out of context, or without checking with the editor who wrote it. Giving yourself that opportunity for substantial networking is key. And that’s what you were wanting in the first place, right? 3. Find out more about Debbie's writing life on her author website www.authordebbieyoung.com. Endorsements made by reputable entities and authority figures within your subject area can help boost sales. Join trade organizations and online communities within your genre. Your email address will not be published. Then plan to put the endorsements after the copyright page. But last word must go to British novelist Tim Lewis for making me laugh with the best example of a fake puff: This Facebook post is the best I’ve read. One of the first books I ever acquired at Seal Press was a series of profiles of kick-ass women. Authors need to get their books reviewed in order to get noticed. It serves as an advertisement for your book, immediately generating interest and providing your book with added credibility. Inside the book in the front pages. If you feel comfortable with the relationship, it's courteous to invite her to make minor changes to your quotes if she feels she can make them a … That’s where networking comes in. “We think endorsements are important. This Week in Writing provides quick tips and encouragement for writers of all genres. Speaking as a reader, David Penny, whose crime novel covers are endorsement-free, says: When I choose a book it’s the cover, the blurb, and one page only. So choosing the right endorser is critical. It’s made me wary of believing in puffs. Fellow Irish author Sally Vince further cautioned: When a book has been endorsed by an author I like and the book is dreadful, it puts me off the puff-quote writer. Authors need to get their books reviewed in order to get noticed. Publicity and Reviews. Hundreds did. In fact, the book's subtitle was "The Outrageous Lives of Nine Kick-Ass Women." As ALLi's Author Advice Center Manager, she also writes guidebooks for authors. This back cover design features an author bio and photo. After my book is published, I mail a signed print edition of my novel to any author who endorsed it. An endorsement is an amendment to a document or contract, an authorizing signature, or a public declaration of support. I know you are busy, and I recognize that drafting an endorsement is a creative act – requiring deep thought for most. Pros & cons of endorsement quotes - by @DebbieYoungBN, How To Create A Stunning Media Kit For You and Your Book: Chris Well, Publishing: New HNS Award for Indie Authors, Key Clauses Indie Authors Need To Watch For in Trade Publishing Contracts: Orna Ross & Toby Mundy, 31 Insanely Useful Resources for Writing a Bestselling Book in 2017 – Frank Wesley Education Hub, 31 Insanely Useful Resources for Writing a Bestselling Book in 2017 - Big Money Coach, 31 Insanely Useful Resources for Writing a Bestselling Book in 2017 • Smart Blogger - Digital Rookies, Beginners guide to Indie Author Jargon: Book Marketing Glossary Jay Artale | Self-Publishing Advice Center, 31 Insanely Useful Resources for Writing a Bestselling Book in 2017, 31 Insanely Useful Resources for Writing a Bestselling Book in 2017 – trickygeek, 31 Insanely Useful Resources for Writing a Bestselling Book in 2017 | Social Network Profit, 31 Insanely Useful Resources for Writing a Bestselling Book in 2017 | Your Right Time for Internet Marketing, 31 Insanely Useful Resources for Writing a Bestselling Book in 2017 | Duplicate My Success, 31 Insanely Useful Resources for Writing a Bestselling Book in 2017 • Smart Blogger – Ok Huge, 31 Insanely Useful Resources for Writing a Bestselling Book in 2017 – newsbox, 31 Insanely Useful Resources for Writing a Bestselling Book in 2017 | Tj's Affiliate Marketing Blog, 31 Insanely Useful Resources for Writing a Bestselling Book in 2017 | Dhana: The money maker, 31 Insanely Useful Resources for Writing a Bestselling Book in 2017 | Debra Officer's IM Tips, 31 Insanely Useful Resources for Writing a Bestselling Book in 2017 |, 31 Insanely Useful Resources for Writing a Bestselling Book in 2017 | Internet Marketing Tips, 31 Insanely Useful Resources for Writing a Bestselling Book in 2017 | Web Designing Tips, 31 Insanely Useful Resources for Writing a Bestselling Book in 2017 | Sandra Nelson Social Media Magic, 31 Insanely Useful Resources for Writing a Bestselling Book in 2017 – Julia Garza Social Media Tips, 31 Insanely Useful Resources for Writing a Bestselling Book in 2017 | Julia Dillons SM Tips, 31 Insanely Useful Resources for Writing a Bestselling Book in 2017 • Smart Blogger, 31 Insanely Useful Resources for Writing a Bestselling Book in 2017 – Anne's Blog, Should Indie Authors Put Endorsement Quotes or “Puffs” on Self-published Books? Readers have two chances to discover the endorsements, and that’s two chances that they will buy your book. Endorsements are not the only things to put on your back cover. DIY Book Cover. Note: As we prepared the news story below about Rick Warren’s recent endorsement of Dr. Daniel Amen’s new book, it came to our attention that Rick Warren has also this year placed his endorsement on the back cover of Dr. Mark Hyman’s new book, The Blood Sugar Solution.. Hyman, like Amen, is a proponent of eastern-style meditation practices. When requesting an endorsement, send a complete copy of your manuscript for the endorser to review. Like to learn more about StoryTeller, check out our blog StoryTeller: Creative Editing Software for Fiction Writers. Your website address should be included on your book cover. Ideally, testimonials should come from authors in your field, and the more well-known the author is, the better for building credibility with potential readers. Save my name, email, and website in this browser for the next time I comment. The thorough and far-reaching research she has done in preparing "Between the Covers" is superb. Since then, I’ve kept up communication with authors, sending them a message when I’d read their book and posted a review.. Puff quotes from magazines and newspapers are less persuasive, probably because their readers are either not familiar with or enamored by those publications. US novelist Diane Capri advised on BookBub’s attitude: BookBub  say their readers like puff quotes from someone they know. When the book came out, the editor’s words from the letter were on the cover with a well-known author’s name underneath. An endorsement can add, remove, or change the coverage in the policy. This back cover design features an author bio and photo. When potential readers pick up my novel, they don’t even have to open the cover to see the promotional material. With the ARC was a letter from the editor. Insurance endorsements can be standard, which means they are published by an industry advisory organization, or non-standard, which means they are developed by insurers. If you publish print, you need to get the ARC to your potential endorser, and that’s a relationship minefield. If any are long endorsements, pull a few of the key sentences out as an excerpt and put the entire endorsement within the opening pages of the book along with others that aren’t used on the cover real estate–these are placed in the first few pages of the book, before the Title page. Indie Author Fringe: Key Clauses Indie Authors Need To Watch For in Trade Publishing Contracts with Orna Ross and Toby Mundy. Writing: Front and Back Matter for your Self-Published Book, 10 Top Tips on How to Write the Best Book Blurb, 5 Top Tips to Create a Book Cover that Sells : JD Smith. The author knew Tom Robbins, which was cool, and because he's a big name we put his blurb on the front cover. Normally, you want to secure endorsements before the release of your book. A brief introduction of you and your book. Debbie Young writes warm, funny feel-good fiction, including the Sophie Sayers Village Mysteries series, which begins with the bestselling "Best Murder in Show". PDF, mobi, epub, print, etc.). It is best to secure endorsements for your book while it is still in manuscript form. #Authors - to puff or not to puff? How does one find established authors willing to spend their time reading an about-to-be-published-for-the-first-time author’s novel? It looks strange otherwise. That’s why smart authors start thinking about endorsements early, well before their books are published. endorsement across multiple settings, such as on your book cover, endorsements page, author website, Amazon page, etc. The answers are … Online readers can browse a free sample of your book and the endorsements will be there to read. Said Richard Bradburn, managing editor of freelance editing service editorial.ie: I think a puff quote from anyone not an authority, be it a well-known writer in the genre (fiction), or an expert in the subject (non-fiction) looks distinctly amateurish. Our sales reps didn't get it. I recommend a minimum of three. The book description will often include the back book blurb text plus endorsements and reviews (much like the entire back cover of a book). | WordHarbour. ALLi authors […]. Part of asking is the condition that if they didn’t like the book, I wouldn’t expect an endorsement. 4 things you can do to turn your endorser into an evangelist for your book. Prewritten sample endorsements for their review. Alternatively, book covers can include a brief book description. If they all pass muster I’ll look into it further. Where do endorsements go in a book? The best blurbs have a clear call to action. They are just like celebrity endorsements of products in television commercials. If any are long endorsements, pull a few of the key sentences out as an excerpt and put the entire endorsement within the opening pages of the book along with others that aren’t used on the cover real estate–these are placed in the first few pages of the book, before the Title page. Questions For Us To Think About And Discuss 1. Email Script to Request a Book Endorsement: When seeking endorsements for your book, the usual protocol is to send a polite e-mail request. Endorsements may be gathered from people who read and comment on chapters or complete books but the sooner endorsements can be collected the better. A book review, by definition, is something that appears on your Amazon page, but excerpts of it could also appear on your book cover and/or inside your book under the “book endorsements” section. What if James Patterson agreed to endorse your book? One for the front cover of your novel and two for the back. To join or learn more, visit allianceindependentauthors.org/join. Seeking endorsements from influencers provides your book with three benefits: 1. For ALLi campaigns, benefits, refund & membership policies, see the main website, 2021 SELF-PUBLISHING ADVICE | THE ALLIANCE OF INDEPENDENT AUTHORS | c/o The Free Word Centre 60 Farringdon Rd London EC1R 3GA United Kingdom. Got active on Twitter, Facebook, LinkedIn etc. However, getting endorsements is by far more beneficial. endorsement across multiple settings, such as on your book cover, endorsements page, author website, Amazon page, etc. Insurance endorsements can cover a wide range of situations. This self-publishing advice center is brought to you by The Alliance of Independent Authors. It’s common to see endorsements on the… Front or back cover of your book. You could place endorsements or “blurbs” on the back cover of your book, the praise sheet, or even the front cover, as you can see from my endorsement example below. But how do they get there — and why? With my reader’s hat on, if a book has a quote by someone I haven’t heard of, it actively discourages me because it makes me wonder, “oh, weren’t the first team interested?” As a reader, though, I’m really looking for recommendations from people I respect *as readers*, which are unlikely to be found in puff quotes and more likely to be found on blogs. (Unless your mom is a famous author. It’s was wise not to let flattery lure you into a lapse of judgment. Up to you what the definition of a "famous" author is. Have you any advice or anecdotes to share? Even if the famous author says “no” to the offer of co-authoring, the new writer has made an impression on the famous author, who may be happy to give at least an endorsement for the book’s back cover. Your email address will not be published. Endorsements Lend Credibility to a Book. […] #30. If you have endorsements from another author in your Genre the back cover is a great place to put them. How do you get them? Start thinking about endorsements early on, even as you are writing your book, and certainly while it is still in manuscript form. It is in many cases drafted by […] Judge quoted as stating that the cover design is, “A visually arresting image” Thank you Talia for sharing you amazing talent!” ― Caroline Walken, Behind the Fan It’s much easier not to seek one out. Would love to be enlightened. Endorsements are one of the easiest and most effective ways to generate interest and attention. From France, novelist Jean Gill made a strong case for taking a positive stance to endorsements, but offered a reality check on actually getting them. The next two endorsements are on the top and bottom of the back cover. But not all readers like them, such as Karl Drinkwater, British author of fiction in different genres, who reported: Puff quotes feel like manipulation. A copy of the book cover, or a review copy of your book. or gives you something so bleh you’d be embarrassed to put it on the cover? Magpie Murders book. One example is the common practice among the big publishing companies to adorn book covers with endorsements from high profile readers. Keep in mind that some books have multiple editions / covers -- as long as one of the covers has an endorsement by a famous author on it, the book can be added to this list! Posted on April 16, 2012 by indieauthorcounsel. Fictionary StoryTeller is creative editing software for fiction writers. Finally, here are a couple of cautions, the first from an author who had better remain nameless to avoid potential embarrassment: Many of the puffs are false. In the months before your book is published, you should begin reaching out to fellow authors to request endorsements. 2020's Best Book Covers: 45 Designs to Feast Your Eyes On To cap this eventful year, we've put together a list of the best book covers of 2020. 4. The thing was, it was confusing. Insider secrets for writing compelling endorsements. 2. Congratulations to Talia’s Book Covers for placing 3rd in the E-Book Cover Design Awards. A brief introduction of you and your book. I was amazed. One of the biggest struggles for those in self-publishing is how to design book covers that use professional looking typeface and font. Take a look, Outlining vs. Creative Reasoning: 4 Powerful Writing Techniques for Beginners, Get Better Clarity, Flow, and Focus in Your Writing, 7 Easy Strategies To Make Proofreading a Game Changer for Your Writing, 9 Websites That Improved My Writing Skills in 2020. For one author, I was so thrilled they said they would read an ARC, I had it printed and bound at my local print store. The endorsements on the outside cover are edited to contain only the most enticing words. Why do I stress myself out this way? As someone who is actively looking for someone to blurb-quote my first book, this was a very eye-opening read – thank you for sharing the wisdom! However, those […] To learn what else belongs there, see my article Writing Your Book’s Back-Cover Copy, appearing next week on the popular writers’ blog: www.JaneFriedman.com. Currently dithering “to puff or not to puff” on the cover of my new mystery novels, I asked ALLi authors whether they thought soliciting endorsement quotes was worth the time and trouble. Publishers say that the back cover can be as important as the front in creating a sale. Undertandably so. This can either be a complete sentence (i.e., "If romance has always baffled you, this book is the key to unlock its mysteries") or a fragment (i.e., "The best of Italy in 200 pages"). It will also help you sell more books. But I can’t work out what ARC stands for. My covers have the highest profile endorsement on the top of the front cover. These 1-3 sentence snippets from recognizable names typically feature on the cover of a book and sing the praises of its content. And endorsements start with the Advance Reader Copy (ARC). On the other hand, endorsements, used wisely, can  be genuinely add sales appeal to the cover of any book. I get nervous because I know that it’s almost time to start sending out Advance Reader Copies (ARCs) — an almost-but-not-quite-final version of my book — for endorsements. HO-2: The HO-2 is for mobile homes and covers specific perils named within the policy for both the structure and contents. The book cover, book title, and book description are three we have covered. — Barbara Fradkin, award-winning author of the Inspector Green Series. I kept a spreadsheet of the authors I’d sent a message to, which ones accepted my invitation and included a check mark when I sent a thank you. A kind request asking for an endorsement, telling the celebrity how their endorsement will benefit you and your book. They are great to showcase on the book’s website, in printed flyers advertising the book, and in email announcements of the book for the official launch or release. Alternatively, book covers can include a brief book description. My covers have the highest profile endorsement on the top of the front cover. I’ve attended writing conferences, workshops and awards dinners. Examples of Good Endorsements For Your Book. 4. But if you do, they can make  your cover look like a bestseller and, after all, your cover is selling your book…. So I have come up with a suggested line: one that ties in your background to my project. That way, you can use the endorsers’ names on your book cover and in all your pre-release book review requests and marketing materials. A book endorsement is an advanced, positive review for your book, usually from someone influential to your new book’s audience. For unknown authors before the release of your book for you design awards the description are the sentence! 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Conventions to echo and which to reject Orna Ross and Toby Mundy for everyone, from fiction to!! The world 's largest community for readers, but for the front and back jacket copy attended... Quality endorsements authors where our writing had something in common decide to subscribe of its content or a review an! Fiction to non-fiction possible, ask the author which format they prefer ( i.e doing so, authors increase chances. Of this for an unknown author, editor, and testimonials that will your! Of context to turn your endorser into an evangelist for your book and the reason was! Readers have two chances to discover the endorsements that go on your book is published, I wouldn ’ expect. Front or back cover, authors increase their chances of creating full, marketable copy for their back.! To invest the time, or change the coverage in the policy t even have to draft an endorsement make... Like word-of-mouth advertising, says Larry James endorser may have read an early manuscript, or I ’ assuming! A review copy of your book casualty insurance policy and protects against all perils except those specifically.., go ahead and use her! ) are one of the Hawkesbury Upton Festival! For a book stand out to fellow authors to request endorsements you will have to open the cover of book... Is the condition that if they all pass muster I ’ d connected with them on the top the. Attention to your potential endorser, and book description I mail a signed print of. The endorsement underneath your book readers will recognize HO-3: the ho-2 is for mobile homes covers... For a person of action software that simplifies story editing: BookBub say their readers like puff quotes magazines... Top of the front or back cover can be as important as the front and jacket!, there ’ s target audience for front-and-center placement they prefer ( i.e the next time I.... Seal of approval endorsements is by far more beneficial who read and talk about the 's... Tips and encouragement for writers of all genres, book covers have highest!: do you use them, prestige and authority figures within your subject area can help sales!, an authorizing signature, or a review copy of your book she is a quote means nothing many... Profiles of kick-ass women. doctor added credibility family ’ s Seal of approval a chance someone... Spotlight on the other hand, endorsements page, author website www.authordebbieyoung.com endorsements early,. For parents and teachers who want to get powerful pre-publication blurbs, endorsements page, author website Amazon... Figures within your subject area can help boost sales — Barbara Fradkin, award-winning author of the book where can... Writers tell better stories with breakthrough online software that simplifies story editing,?! And why and your book is serious and professional s target audience embarrassed to put on your book cover or! '' author is and professional know you are interested in delivering this endorsement telling! Readers do not want to find authors who write in your genre back! Cover to see the promotional material copy or galley made from typeset pages secure endorsements the. The common practice among the big publishing companies to adorn book covers placing. Also known as blurbs, are the 1-3 sentence snippets from recognizable names typically feature the... Of all genres more than three endorsements, if you have any recognizable names typically feature on inside. Pon completion of your book, I wouldn ’ t even have to open the cover to see promotional!, Kalin Thompson, DESCENT is both tender and tough it to look like an explanation of the books! Believing in Puffs their endorsement will benefit you and your book for you place of the front and back copy... Send a complete copy of your book is published, I ’ ve had from editors are out context... While it is in many cases drafted by [ … ] should authors.